Despite all of the nonsupported chatter about Flash being dead, near as I can tell it doesn't even have the sniffles. I can't say it's going to live forever, but it appears to be going strong as we speak. Clearly, it enables a level of immersion and audience participation that's far greater than anything we saw via HTML5 on the iPad.
The result is the same for those who proclaim the predominance of HTTP streaming over RTMP. I know all the technical arguments, but where's the day-to-day, real-world usage? Not in our top 20, that's for sure.
Regarding the iPad, the easiest way to support it for simple video playback is via YouTube. Despite the massive hype about the device, if Starbucks displays a Flash error message on its home page, it's hard to argue that lesser sites can't adopt the same strategy. In addition, don't feel that your support has to be perfect before you make it available, as none of the sites I visited were able to produce the exact same experience on the iPad as on the computers that I tested on, though two were very close.
Whether you're producing for your own site or for YouTube, big-screen video is in, so don't be afraid to be bold in this regard, particularly for product-related videos. If you're going to use video, try to make it interactive via comments and ratings, and don't forget to make it easy to spread the word.
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